About us

RADIOACTIVE® — Where ideas become real

What started as a family conversation turned into something bigger. Scarlett, Jacob and Danny wanted clothing that felt bold, different and true to who they are. So we stopped searching… and started creating.

RADIOACTIVE® is our family project — a place where creativity, curiosity and a lot of laughter come together to design streetwear with personality. Every design comes from our own ideas, sketches and experiments. It’s our way of showing our kids (and ourselves!) that when you believe in an idea, you can bring it to life.

We’re building this brand step by step — choosing designs, testing materials, learning about business and enjoying the journey. This isn’t just clothing — it’s a reminder that anyone can create something new.

Thanks for supporting us and being part of this adventure.
Stay bold. Stay original. Stay Radioactive.